WE tv

Revlon's® ColorStay® Sponsors WE tv's Summer of Style

Including Movie Marathon featuring flashbacks to the styles of the decades with Desperately Seeking Susan, Back to the Future and American Gigolo

With a Sweepstakes for one lucky viewer to win $25,000 to add style to their life!

New York, NY – June 26, 2006 – WE tv, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Revlon's® ColorStay® will sponsor Summer of Style, WE tv's annual summer celebration of passion for fashion, with a sweepstakes to win $25,000 throughout the month of July and a one day movie marathon. WE tv's Summer of Style Movie Marathon will celebrate trend-setting flicks that pay tribute to looks from decades past. The Movie Marathon will be presented Saturday, July 29th beginning at 1:00 PM EST, with featured films including: Back to the Future (50s), American Gigolo (70s), and Desperately Seeking Susan (80s).

As a part of the sponsorship agreement, Revlon's® ColorStay® will receive sweepstakes spots, tagged tune-ins, billboards, and online presence at WE.tv, for the month of July. In addition, the sponsor will be included into the monthly newsletter distributed to all of WE tv's registered users. In conjunction with the movie marathon, WE tv is also running a sweepstakes during the entire month of July, for one lucky viewer to win $25,000, used towards adding style to her life.

"WE tv delivers a demographic of women who are the decision-makers in the home, so advertisers, like Revlon's® ColorStay®, reach the consumers to whom they are marketing," said Arlene Manos, President, Rainbow National Network Advertising Sales. "With the Summer of Style Movie Marathon and month-long sweepstakes, WE tv creates a viewing destination throughout the entire month of July, with an ever-growing following of loyal viewers."

Today's announcement comes on the heels of a record breaking quarter for WE tv, with HH ratings growth of +50% from 1Q05 (0.2 HH RTG) to 1Q06 (0.3 HH RTG). In addition, the 05/06 season is pacing to be the best in WE tv's history for Prime M-Su 8p-11p delivery of HH, W18-34, W18-49, W25-49 and W25-54. To date in 05/06, WE tv has +275% more original telecasts during Prime M-Su 8p-11p than in the same time period during the 04/05 season.

**Source: Nielsen Media Research, Prime M-Su 8p-11p daypart average for 1Q06 12/26/05-3/26/06 vs.1Q05 12/27/04-3/27/05; 04/05 STD 09/27/04-05/29/05 vs 05/06 STD 09/26/05-05/28/06 Live HH, Women 18-34, Women 18-49, Women 25-49, and Women 25-54 Audience during Prime M-Su 8p-11p. WE tv Originals based on Prime M-Su 8p-11p telecasts 04/05 STD 09/27/04-05/29/05 vs 05/06 STD 09/26/05-05/28/06.

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 59 million homes.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and three FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Lisa Rogen
    Rainbow Media for WE tv
    (917) 542.6216