Rush HD Expands UK Distribution on BSkyB

Content Now Part of GO!VIEW "Sports" Package

New York, NY – January 21, 2009 – Adding a new platform to its growing global distribution, VOOM HD Networks has expanded its agreement with BSkyB to bring RUSH HD content to GO!VIEW, a new subscription based video-on-demand (SVOD) offering for PlayStation Portable (PSPTM). RUSH HD-a 24/7 linear high-definition channel devoted to extreme sports and adrenaline-filled adventures-is already available on channel 452 on Sky’s digital satellite platform.

PSPTM owners who subscribe to the GO!VIEW service may now access RUSH HD’s pulse-pounding programming featuring some of the world’s best athletes across a wide range of sports, and one-of-a-kind expeditions into remote, uncharted territories. RUSH HD content joins the GO!VIEW "Sports" package, which also offers content from ESPN and Sky Sports.

"We’re delighted to grow our relationship with BSkyB by adding RUSH HD to such an exciting, relevant and timely offering," said Glenn Oakley, VOOM HD Networks’ Senior Vice President, Global Operations and Business Development. "A large percentage of PSPTM owners are also extreme sports fans, and with the addition of RUSH HD content to the GO!VIEW lineup, we continue to expand our multiplatform distribution."

RUSH HD, the second VOOM HD Networks channel deployed internationally, is available in the UK and The Republic of Ireland on Sky, and throughout Europe on Eurobird 1. Rush HD is represented in the region by international broadcaster and distributor of thematic channels, Chello Zone.

Among the initial RUSH HD programming to be featured on GO!VIEW is:

Nomads – Following the journeys of extreme sports’ top athletes, adrenaline junkies who live life on the edge to stay at the top of their games.

The P.I.G. Competitions – Featuring top athletes from around the world in BMX, MotoCross, Skiing and Snowboarding twists on the classic "P.I.G." competition.

The North Face Expedition Series – Combining super-human feats of athleticism in travels to remote and stunning locations.

About VOOM HD Networks
VOOM HD Networks ( provide programming produced exclusively in true high-definition and 5.1 Dolby® Digital surround sound to affiliates and programming partners internationally. VOOM HD, a 24/7 international channel, is widely distributed throughout Asia and Europe. Rush HD, its second international channel, is distributed widely in Europe. Building on Rainbow Media’s history of original programming innovation, the VOOM HD Networks were developed by Rainbow to meet the growing worldwide demand for quality high-definition programming.

About Sky
Sky is the UK’s leading entertainment and communications company, operating the most comprehensive multi-channel television service. Over 9 million homes – a third of households across the UK and Ireland – enjoy the very best entertainment, movies, news and sports channels on Sky Digital. In delivering entertainment through the TV, PC and mobile, customers have more control and flexibility over what, how and when they watch. Over four million customers now choose Sky+, Sky’s digital video recorder, to record and store their favourite programmes and over half a million homes enjoy the unprecedented picture and sound quality of Sky+ HD, which offers 10,000 hours of high definition programming over 30 channels every month. Sky is also the UK’s fastest growing broadband and fixed-telephony provider with over 1.6 million customers taking Sky Broadband and over 1.3 million customers taking Sky Talk.

Press Contacts

  • Marylou Johnston / Kristien Brada-Thompson
    Priority Public Relations
    Phone: +33 493 80 25 81 / 1-661-964-0333
    Email: /

    Marlea Willis,
    VOOM HD Networks
    Tel: 1-646-273-7375