AMC Networks International

Singing In The Shower Gets a Whole New Tune as Fans Strip Down and Lather Up on Fox Sports Net

Shower, Sing and Win Promotion Gives 24 Fans from Northern California a Chance to Clean Up Their Acts with Wet Renditions of "Take Me Out to the Ballgame"

Viewer Voting to Determine Which Sudsy Singer Wins Appearance on
Fox Sports Net's Best Damn Sports Show Period

SAN FRANCISCO, CA – August 18, 2003 – What would it take to convince you to strip down to only a bathing suit, jump into a shower and lather up, while singing one of America's classic sports songs for an audience of hundreds of thousands of television viewers?

Not a chance? Well, that's exactly what a whole bunch of guys from Northern California have done as Fox Sports Net and Old Spice High Endurance Body Wash spent the summer searching for local baseball fans willing to sing their hearts out for all of the Bay Area to see as part of the Old Spice High Endurance Body Wash Shower, Sing and Win promotion.

Beginning August 21st, Fox Sports Net viewers will have the chance to see the television debut of the 24 "best of the best" Shower, Sing and Win contestants from the Bay Area – some might call them the "worst of the worst" – as they belt out their renditions of "Take Me Out to the Ballgame" in a portable shower during Fox Sports Net's live baseball coverage on August 21, 22, 26, 27 and September 3, 5, 9, and 12. The Bay Area competitions were held in May at Bayside Bar & Grill in San Francisco and Ricky's Sports Bar in Oakland.

Two regional winners from San Francisco and Oakland (Carl Norde, Jr. of Berkeley and George Webb of Oakland) – selected by Shawna "The Lather Babe," the promotion's co-host and judge – has been entered into the national Shower, Sing and Win competition where he will compete against contestants from 17 other cities for a chance to be crowned the 2003 Old Spice High Endurance Guy and win a trip to Los Angeles to appear on Fox Sports Net's Best Damn Sports Show Period.

Fox Sports Net viewers can visit to view streaming video of each of the 19 regional winners and vote on who they think deserves the 2003 Old Spice High Endurance Guy crown. Viewers can also visit the site through September 15, 2003 to enter the Old Spice High Endurance Body Wash Shower, Sing and Win Sweepstakes for a chance to win $10,000. For details and official rules, visit

"Old Spice knows that guys love being the center of attention, and singing and sudsing with Old Spice Body Wash is a fun way of getting their '15-minutes of fame,'" said Ami Kulkarni, Assistant Brand Manager, Old Spice. "This is the second year we've partnered with Fox Sports Net to launch a new product and it continues to be a winning collaboration."

The first incarnation of Shower, Sing and Win took place last summer in five markets to support the launch of Old Spice High Endurance Soap.

"Shower, Sing and Win has been a true partnership with Old Spice that ties seamlessly into our baseball coverage with a style that screams 'Fox Sports Net,' said Tom Pellack, Marketing Director, Fox Sports Net Bay Area. "And while we can't guarantee that any of our contestants are the next big music sensation, we can assure everyone that they smell great after their Shower, Sing and Win experience."

Bay Area residents who participated in this summer's "Shower, Sing & Win" competition held in May will be highlighted in :30 spots during Fox Sports Net's live game coverage on the following dates: Thursday, August 21 at 4:00 PM, Friday, August 22 at 7:00 PM, Tuesday, August 26 at 7:00 PM, Wednesday, August 27 at 6:00 PM, Wednesday, September 3 at 4:00 PM, Friday, September 5 at 7:00 PM, Tuesday, September 9 at 7:00 PM, and Friday, September 12 at 7:00 PM.

Fox Sport Net Bay Area reaches more than 3.6 million households in Northern California and Northern Nevada. Fox Sports Net Bay Area's programming includes San Francisco Giants and Oakland A's baseball, Golden State Warriors and Sacramento Kings basketball, San Jose Sharks hockey, San Jose Earthquakes soccer, "The Best Damn Sports Show Period," NASCAR, and "54321." Fox Sports Net Bay Area is managed by Rainbow Sports Networks.

Rainbow Sports Networks is a division of Rainbow Media Holdings, Inc., a subsidiary of Cablevision Systems Corporation (NYSE:CVC). Fox Sports Net reaches more than 79 million households nationwide and is a service of National Sports Partners, equally owned by Rainbow Media Holdings, Inc., and Fox Entertainment Group. Rainbow Sports Networks incorporates Rainbow's 50% ownership in Fox Sports Net and Fox Sports National Advertising and the ownership and management of Fox Sports Net regional networks in five of the nation's largest markets: Chicago, San Francisco, New England, Ohio and Florida.

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  • Jay dela Cruz