VOOM HD Networks Inks Channel Representation Deal With DLA

Distributor to Take Global VOOM HD Channel into Central and South America for the First Time

New York, NY – September 8, 2008 – Responding to the world’s growing demand for high-quality, high-definition (HD) programming, VOOM HD Networks has signed a channel representation agreement with DLA, a leading distributor with 100% penetration among digital cable operators throughout Latin America. The deal is another milestone for the VOOM HD channel, marking its first extension into the region and rounding out its global reach. In addition to English audio tracks, the channel will be languaged with Spanish and Portuguese subtitles in order to provide comprehensive service to Latin American viewers.

The deal was announced today by VOOM HD Network’s Senior Vice President of Global Operations and Business, Glenn Oakley, and DLA’s CEO, Antonio Barreto. The agreement facilitates the distribution of the VOOM HD channel into Mexico, Central America, South America and multiple Caribbean Basin Islands.

"DLA’s expertise and penetration into the Latin American marketplace made the company a natural choice as we looked to grow our channel’s reach into this region," said Oakley in making the announcement. "We are energized by the opportunities that await and look forward to working with DLA to deliver VOOM HD to Latin American viewers."

Added VOOM HD Networks General Manager Greg Moyer: "By adding Latin America to our reach, we now have worldwide sales representation agreements – a gratifying achievement considering we took the VOOM channel global less than two years ago."

"VOOM HD has earned a global reputation for developing, producing and packaging compelling HD content," said Barreto, DLA’s CEO. "This reputation, combined with our leadership position in launching top channels into Latin America, has already resulted in early interest from Mexico, Brazil, Chile and Venezuela."

VOOM HD – available as a 24/7 feed, delivered in 1080i format high-definition with Dolby Digital 5.1 audio delivering six channels of surround sound-offers a diverse collection of HD programming on such topics as adventure travel, fashion, luxury lifestyle, art, live concerts, action sports and video gaming.

The deal was made possible by IBC’s Jon Helmrich.

About VOOM HD Networks
The VOOM HD Networks (www.voom.com) comprise the world’s largest suite of high-definition channels. VOOM HD Networks carry programming produced exclusively in true high-definition and 5.1 Dolby® Digital surround sound, in categories as diverse as sports, movies, fashion, music and art. The VOOM HD Networks’ 15 HDTV channels are available in the U.S. on Cablevision’s iO digital cable service. A 24/7 global VOOM HD channel is currently distributed in various countries in Asia and Europe. Rush HD, its second global channel, is distributed in Europe. Building on Rainbow Media Holdings LLC’s history of original programming innovation, the VOOM HD Networks were developed by Rainbow to meet the growing worldwide demand for quality high-definition programming.

About DLA
DLA is the leading provider of PPV and VOD services in Latin America, and the only company that offers a unique and complete VOD solution in the region, ranging from licensing rights to programming, processing and delivery. DLA’s effective structure and extensive presence in the market have resulted in the best deal of product possible, lower operational costs and shorter delivery times for affiliates. Currently, DLA provides thousands of hours of programming events per year, completely tailored to clients’ specifications and the marketing needs of affiliates. DLA is present in 23 countries in Latin America and the Caribbean, and has offices in the United States, Argentina and Brazil. For more information, please visit www.dlatv.net.

Press Contacts

  • Marylou Johnston / Kristien Brada ? Thompson
    +336 87 77 4989 / +1 661 964 0333
    marylou@prioritypr.net / kristien@prioritypr.net

    VOOM HD Networks
    Marlea Willis
    +1 646 273 7375

    Soraya Ramirez
    +1 305 894 2558