24/7 High Definition Destination for Collectors Features Original Series including Collective Intelligence, Treasure Seekers and Magnificent Obsessions
New York, NY – May 10, 2006 – Treasure HD, the first high definition channel delivering a 24/7 experience for collectors, announced today a deal with The Forbes Collector (FC), a subsidiary of Forbes Magazine, that is both a monthly print and electronic newsletter devoted to helping collectors boost their connoisseurship skills and market savvy. Beginning in July, the two will collaborate on content to be shared across several platforms including on-air, online and in print. Treasure HD is one of the VOOM HD Networks, the largest and most diverse suite of high-definition channels nationwide and currently available on DISH Network.
"We're making Treasure HD the television destination for the 70 million Americans who say they collect. Needless to say, Forbes and Forbes Collector are two of the most revered and established editorial brands in this respect," said George Lansbury, Executive Producer of Treasure HD. "Treasure HD looks forward to working with Forbes and continuing to deliver a valuable, story-driven, entertaining television experience for the collecting community."
As part of the agreement, Treasure HD will produce co-branded vignettes, offering tips about the art of collecting, which will air on Treasure HD and on ForbesCollector.com. Online, there will be a web-link between the two brands, with branding presence and access for Treasure HD to tap into all of FC's registered users via a monthly email blast to all of its registered users. A six month complimentary subscription to the FC monthly newsletter bulletin, which will include co-branded content, will also be made available to new DISH/VOOM subscribers.
"Each month, the Forbes Collector offers sound, smart collecting advice for newcomers and experienced collectors alike on topics ranging from contemporary art, photography and vintage cars to sports memorabilia and antiquarian books," said Missy Sullivan, Founder and Editor of the Forbes Collector. "We welcome the opportunity to enter another medium with Treasure HD and to deliver the insights and tools to help collectors successfully pursue their passions."
Since the launch of Treasure HD, the channel has produced compelling original HD content including Collective Intelligence, a series that offers viewers an informative resource from leading experts, auction house specialists, dealers, curators, appraisers and world-class collectors; Treasure Seekers, a program that delivers antique and collectible experts as they give inside access to the worlds most exotic, exciting, and colorful localities on the hunt for treasure; and Magnificent Obsessions, a show that explores the human side of collecting, the social aspects and the challenge of it all. Treasure HD also provides exclusive, interactive coverage of live auctions from America's preeminent salerooms.
About VOOM HD Networks
VOOM HD Networks is the largest suite of high definition channels available anywhere, produced exclusively in high definition for distribution in the U.S. through satellite and cable operators. The VOOM HD Networks carry programming in categories as diverse as sports, movies, fashion, music and art. Today, the VOOM HD Networks are available nationally on Echostar's DISH Network. The VOOM HD Networks were developed by Rainbow Media to meet the growing demand for quality high definition programming, building on Rainbow Media's history of original programming innovation.
About Rainbow Media Holdings LLC
A leader in the entertainment industry, Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation. Rainbow creates and manages some of the country's most compelling and dynamic programming with linear networks including national networks – AMC, fuse, IFC (The Independent Film Channel) and WE: Women's Entertainment; its regional programming service – Rainbow Sports Networks; on-demand networks including Mag Rack and sportskool; and the largest suite of high definition channels available anywhere – the VOOM HD Networks. Rainbow's other businesses include its film distribution, production and exhibition division – IFC Entertainment; its advertising sales division – Rainbow Advertising Sales Corporation – and its full service network programming origination and distribution company – Rainbow Network Communications.