WE tv

WE tv and Ladies’ Home Journal Partner to Honor Women Volunteers With First Ever ”We Do Good Awards”

Award Categories Sponsored by "Travelocity’s Travel for Good" and "Women on Their Way by Wyndham Worldwide"

NEW YORK, NY, April 14, 2010 – WE tv (www.wetv.com) and Ladies’ Home Journal have partnered to create the "WE Do Good Awards," an awards program designed to honor extraordinary women who volunteer their time to help others in need. The program is inspired by WE tv’s public affairs campaign WE Volunteer, which encourages women to make a difference in their communities by volunteering one full day (24 hours) throughout the year. The awards also reflect Ladies’ Home Journal’s Do Good initiative, which celebrates women and companies who make a positive impact in the lives of people and their communities. The "WE Do Good Awards" encompass three distinct categories – with individual prizing attached to each – including awards sponsored by Travelocity’s Travel for Good program (www.travelocity.com/TravelForGood/index.html) and Women on Their Way by Wyndham Worldwide (www.WomenOnTheirWay.com).

Nominations for the "WE Do Good Awards" are being accepted now through June 30 at www.WEVolunteer.tv/WEDoGood. To nominate someone, users are asked to submit a 250-word essay on their nominee, her volunteer efforts and why she should win.

"This partnership is a perfect fit for WE tv and Ladies’ Home Journal – leading media brands dedicated to motivating and supporting women to volunteer and give back to their communities," said Kenetta Bailey, senior vice president of marketing for WE tv and Wedding Central. "Since the program’s launch last year, WE Volunteer has inspired over 2,000 people to volunteer for nearly 2,600 different causes throughout the U.S. This awards program is our way of honoring those who are truly making a difference."

Ladies’ Home Journal Vice President/Publisher, Julie Pinkwater added: "This is all about partnering with a company that truly shares our mission to do good. I can’t wait to see the everyday superheroes this awards program uncovers and honor them in our magazine and at a live event. I’m sure their stories will inspire many others to get involved."

The "WE Do Good Awards" categories, criteria and prizing are:

  • "Travelocity’s Travel For Good" Award – Travelocity’s Travel for Good program seeks to make the world a better place, one trip at a time. The winner of this award is a dedicated volunteer and passionate about exploring the world around her. She will receive a grant of up to $5,000 which will cover the cost of a volunteer vacation with one of Travelocity’s official voluntourism partners and travel to her destination. She can choose from many exotic spots and she’ll have the opportunity to give back with her own two hands.
  • "Women on Their Way by Wyndham Worldwide" Award – Women on Their Way is the hospitality industry’s longest-running program entirely dedicated to female travelers, giving women the online tools they need to plan and book their next trip. The "Women on Their Way" award winner is a woman who balances work, life and community service and has made a measurable impact through her volunteer efforts. The winner will be awarded a three day/two night all-inclusive vacation for two to the Playacar Palace Wyndham Grand Resort in Playa del Carmen, Mexico, including 160,000 Wyndham Rewards points for roundtrip airfare, and a $10,000 donation to a charity of her choice that benefits children.
  • "WE Do Good" Award – A blend of WE tv’s and Ladies’ Home Journal’s volunteer campaigns, nominees for this award are mothers who have dedicated a significant amount of their time to volunteering for their favorite charity or non-profit organization. The winner will be awarded a $2,500 donation to the charity of her choice from WE tv, and a prize package from Ladies’ Home Journal featuring gift cards to Bloomingdales, American Express, Ticketmaster and BR Guest restaurants.

The "WE Do Good Awards" is an eight month, three-tiered initiative which begins with a call for nominations. Once the nominations are tallied, the top five nominees in each award category will be posted online at www.WEVolunteer.tv/WEDoGood for consumers to vote on their top nominee. In addition to individual prizing, the winners will each receive an all-expenses-paid trip for two to New York City where they will be presented with their award at a special event in late 2010, a feature story in Ladies’ Home Journal, on www.lhj.com and www.WEVolunteer.tv, and a complimentary one-year subscription to the magazine.

WE tv will support the awards program through a series of on-air PSA’s and a dedicated webpage at www.WEVolunteer.tv/WEDoGood. Ladies’ Home Journal will feature in-book and online coverage of the awards; Travelocity and Wyndham Worldwide will tout the awards program on their respective websites and to their subscribers and guests. Additionally, WE tv and Ladies’ Home Journal will reach out to consumers via social media, including Facebook and Twitter, to raise awareness of the awards program.

About WE tv
WE tv (http://www.wetv.com), a subsidiary of Rainbow Media Holdings LLC, is the premier source for women looking to satisfy their curiosity with fascinating, real-life stories and entertaining, fresh content that is relevant to key stages of their lives. Available in over 76 million homes, WE tv’s programming offers viewers compelling perspectives on women’s lives ranging from the ordinary to the extraordinary, presented in a non-judgmental voice. The network’s popular original series include the signature show Bridezillas; critically acclaimed, viewer favorite The Locator (the network’s most-watched-series ever), Amazing Wedding Cakes, My Fair Wedding with David Tutera and Raising Sextuplets. WE tv is available in HD and WE tv On Demand is available in more than 30 million homes.

WE tv’s public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women’s strength, confidence and diversity. The network’s newest initiative, WE Volunteer (http://www.WEVolunteer.tv), celebrates the idea that one full day – just 24 hours – of community service can make a difference in someone else’s life. The initiative is a call-to-action for women to become more involved in their communities by connecting them with local causes they are passionate about while encouraging them to volunteer.

About Ladies’ Home Journal
Founded in December 1883, Ladies’ Home Journal magazine has been inspiring, informing and entertaining women for more than 125 years. Published by Meredith Corporation (NYSE: MDP), Ladies’ Home Journal has a circulation of 3.8 million and a readership of 12 million. The magazine’s interactive online companion, www.lhj.com, has 1.8 million unique visitors and 20 million page views each month.

Press Contacts

  • Jaime Saberito