NEW YORK, NY – June 4, 2008 – WE tv has appointed Elain Waldman to Vice President of Trade Marketing. Waldman joins WE tv from NBC Universal. In her new position, Ms. Waldman is responsible for developing ad sales sponsorship opportunities for WE tv’s original series, including innovative product placement, storyline integrations, vignette series, and other strategic client partnerships. As well, she will work with affiliate sales and marketing to reinforce the network’s value to key MSOs. In addition, WE tv promoted Heather Umen to Vice President of Brand Experience and Events from Director of Brand Experience and Events. In her new role, Ms. Umen will strategically plan and execute client events and promotional initiatives, drive local market programs and continue to expand the network’s public affairs initiative WE Empowers Women. Both Ms. Waldman and Ms. Umen report to Kenetta Bailey, Senior Vice President of Marketing for WE tv.
"We’re delighted to welcome Elain to WE tv’s marketing team. Her successful track record and industry expertise will lend itself perfectly to WE tv’s original programming strategy as we continue to build on the network’s success," said Bailey. "Heather has been a treasured member of the WE tv team for nearly four years. She has been instrumental in bringing the WE tv brand to life with a number of constituencies and we look forward to her continuing to be an invaluable resource for the network overall."
At NBC Universal, Waldman was Director of Marketing in the Enterprise Marketing Solutions group for NBCU’s cable and broadcast networks including USA, Bravo, Oxygen, and NBC. Waldman previously led the development and execution of sales sponsorship packages for NBCU’s Telemundo. Prior to her five years at NBC Universal, Waldman spent eight years at Young & Rubicam in the advertising division, and also at the company’s Brand Buzz arm, where her client list included Kraft, Colgate-Palmolive, Sony Electronics, and the U.S. Postal Service.
Waldman was born and raised in Brazil. She currently resides in Manhattan with her husband. . She holds a Bachelor of Arts in Journalism from the University of North Carolina.
Prior to joining WE tv in 2005, Heather worked at the Nassau County Sports Commission and served as Director of Community Relations and Fan Development at the New York Islanders, where she created the organization’s foundation, re-branded its practice facility, and increased fan attendance. Heather started her career coordinating events and marketing efforts for the Colorado Silver Bullets, a women’s professional baseball team managed by Baseball Hall of Famer, Phil Niekro.
Umen lives in Bayside, NY with her husband. She graduated from Ithaca College with a B.S. in Sports Information & Communication. She is a recent graduate of WICT’s Betsy Magness Leadership Institute (Class XVI) and a member of ACC, CTAM and WICT.
About WE tv
WE tv is the network dedicated to making emotional connections with women. From original bridal programming to topical specials and docu-drama series like "Secret Lives of Women," to unique movie packages like Cinematherapy, WE tv airs a range of entertaining programming that gives viewers something to talk about! WE tv is a subsidiary of Rainbow Media Holdings LLC and currently is available in 69 million homes (Source: Nielsen Media Research). WE tv is available in HD and the network’s stand-alone On Demand service currently is available in 20 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world’s most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York’s Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media’s NYC studios and post-production facilities.