NEW YORK, NY — March 3, 2015 — WE tv has renewed two of its most popular unscripted original series and has greenlit another to debut later this year. The new series, Cutting It: In the ATL, showcases the high-stakes, drama-filled world of Atlanta hair salons as four salon owners go head-to-head to become Atlanta’s premier shop. WE tv has ordered 10 hour-long episodes to premiere in May. Returning to WE tv, both for fourth seasons, are the network’s hit shows Mary Mary and L.A. Hair. Mary Mary returns on Thursday, March 5 at 10 pm ET/PT and continues the story of Erica and Tina Campbell as they juggle their bourgeoning career as a musical duo, Erica’s solo career and the challenges Tina faces in the aftermath of her husband’s infidelity. L.A. Hair, premiering this summer, finds Kim Kimble facing off against a rival celebrity stylist who wants to replicate her success creating stylish wigs and weaves. Mary Mary and L.A. Hair will both return with 10, hour-long episodes.
“Mary Mary and L.A. Hair are two of our most watched and talked about original series, so it’s exciting to offer viewers new seasons along with the opportunity to ‘watch it with’ Mary Mary,” said Lauren Gellert, EVP, development and original programming. “With the addition of Cutting It to our slate, we are strengthening an already incredible line-up of unscripted series that are attracting a diverse audience and stirring chatter across the social-sphere.”
Atlanta has long been the home to some of the country’s most talented stylists, buzzed about salons and discerning clientele. It’s also home to studios filled with single-chair salons and stylists who dream of making their mark on the Atlanta hair scene. Cutting It: In the ATL follows four salon owners who are out to grow their businesses while competing with one another for clients and stylists. When one salon owner recommends forming a partnership to grow each of their individual businesses, some are intrigued, but others would rather just trim the competition. Can these four top-tier salon owners put petty jealousies and narrow thinking aside, or will their ambitions come between them and hurt their business aspirations?
Cutting It is produced for WE tv by Leftfield Pictures and executive produced by Brent Montgomery, David George, Jordana Hochman and Robyn Schnieders. Lauren Gellert, David Stefanou and Kate Farrell are the executive producers for WE tv.
Mary Mary has become one of WE tv’s most popular and talked about series. The third season doubled its viewership, averaging 1.1 million total viewers. Season four finds Erica and Tina attempting to reunite and rebuild in the wake of the shocking betrayals and devastation of last season. Tina and Teddy work through the heartbreak of Teddy’s infidelities, trying to re-establish their foundation with the hopes of coming out stronger as a couple. Erica’s solo career has taken off and now, fresh off her Grammy® win, she realizes that being a solo artist is more difficult than she anticipated. As she attempts to balance her personal life with her career, Tina is breaking out and embarking on her own solo project. However, their record label has other plans for Mary Mary and Tina’s quest for artistic independence is met with resistance. In the wake of it all, former Mary Mary manager, Mitchell Solarek, makes a surprise visit to the sisters in hopes of making amends.
To see a sneak peek of season four, click here.
Each week, at 12 am, WE tv will offer up “Watch It With Mary Mary,” an inside look at Erica and Tina’s reactions to seeing that week’s episode for the very first time.
Mary Mary is produced for WE tv by Entertainment One (eOne) and executive produced by eOne’s Tara Long, John Morayniss and Eric Hoberman, WE tv’s Lauren Gellert and Kate Farrell, and Erica Campbell, Tina Campbell and Mitchell Solarek.
Season four of L.A. Hair becomes a battle royale after Kim Kimble finds her salon empire under surprise attack from a fellow celebrity stylist. The owner of his own posh salon, her competition is eager to expand his A-list brand into Kim’s specialty: the lucrative world of wigs and weaves. As the competition escalates, Kim’s entire team gets swept into the drama as these two heavyweights of hair battle it out in a war of wills and wigs.
The third season of L.A. Hair averaged one million total viewers, up +31% over season two.
L.A. Hair is produced for WE tv by 3 Ball Entertainment and executive produced by JD Roth, Todd Nelson, DJ Nurre and Brendon Carter. Lauren Gellert, Suzanne Murch and Annabelle McDonald are the executive producers for WE tv.
Source: Nielsen, Live+3. LA Hair S3 (5/22/14-8/7/14, Th 9p) vs S2 (6/6/13-8/15/13, Th 9p/10p). Mary Mary S3 (3/13/14-5/15/14, Th 10p). P2+ 000s. Subject to qualifications by request.
About WE tv
With compelling, can’t miss unscripted shows and dramatic scripted series, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV. WE tv is available to over 85 million U.S. homes. WE tv: All In.