WE tv

WE tv Extends Brand With Launch of New Online Store

New York, NY, December 5, 2006 – WE tv announced today the launch of the network's new online store at www.we.tv/shop, offering a large selection of branded merchandise that reflects the personality of the network and appeals to the WE audience. Recently, WE established its new tagline "WE Have More Fun" in an effort to redefine the brand and symbolize the spirit of the network. Capturing that new look and feel, the store will also provide a valuable opportunity for network sponsors. As an official sponsor of WE's upcoming original series Dirty Dancing, Maybelline New York will be the first advertiser to make exclusive merchandise available to the online store with specially packaged cosmetic collections. The products from the collections will be integrated throughout the series and available for sale on the WE site. The eight-part, one-hour series based on the 1987 hit movie of the same name, is hosted by professional choreographer Cris Judd and premieres December 6, 2006.

The WE online store represents another step in the growth and expansion of the network. WE's substantial increase in original programming, with such breakout hits as Bridezillas, has resulted in record ratings for the network and further established overall brand awareness. Bridezillas DVDs, along with other bridal-themed products, will be among the items available for purchase online.

"We are very excited to be launching the new online store, and with the holiday season upon us, the timing couldn't be more perfect," said Kim Martin, GM of WE tv. "We know our audience and understand that more and more consumers are spending time on the web. The new online store is a fun addition to our website and enables us to reach our viewers in a new way. As our tagline says, WE is about having more fun, and the merchandise we're offering really reflects that spirit."

Items available for purchase on the WE online store include such categories as:

  • Bridezillas – Season 1 and 2 DVDs and related clothing apparel
  • Weddings – Bride-to-be clothing, jewelry, and other fun accessories
  • Men WE love – Films featuring WE's favorite leading men including: Brad Pitt, George Clooney, and Leonardo DiCaprio
  • Dirty Dancing – Exclusive makeup collections branded for WE's upcoming series Dirty Dancing, DVDs and soundtracks from the 1987 classic film
  • WE tv – Branded apparel, tote bags, and candles
  • Books – A collection of some of WE's favorite chick-lit
  • Pets – fun products to pamper your pooch

About WE tv

WE tv is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in over 61 million homes.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media creates and manages some of the country's most compelling and dynamic entertainment brands including popular national and regional television channels AMC, fuse, The Independent Film Channel (IFC), WE tv, and two FSN affiliated regional sports networks managed by Rainbow Sports Networks. The company also manages Mag Rack and sportskool, two original on-demand networks; VOOM HD Networks, the largest and most diverse suite of high definition channels available anywhere; IFC Entertainment, its film distribution, production and exhibition division; Rainbow Advertising Sales Corporation, its advertising sales division; and Rainbow Network Communications, its full service network programming origination and distribution company.

Press Contacts

  • Kristen M. Andersen