WE tv

WE tv Launches in Hong Kong on PCCW’s now TV

Rainbow Media’s Premier Women’s Channel Debuts in HD and SD

New York/Hong Kong, February 4, 2010 – Expanding its footprint further into Asia, WE tv has launched on PCCW’s now TV, the leading pay-TV operator in Hong Kong. WE tv will appear on now TV as a 24/7 linear channel in both standard and high definition, and with traditional Chinese subtitles. The announcement was made today by Rainbow Media’s Ed Carroll, Chief Operating Officer, Rainbow Entertainment Services, and Janice Lee, PCCW’s Executive Vice President of TV & New Media.

Available in Hong Kong on now TV channel 519, WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content relevant to key stages of their lives. The channel will offer signature series such as "My Fair Wedding with David Tutera," "Raising Sextuplets," "Bridezillas," "Amazing Wedding Cakes," and "The Locator."

"Hong Kong is a significant market, and we’re undoubtedly pleased to count it among WE tv’s growing distribution," said Carroll, in making the announcement. "WE tv has amassed a loyal following in the US, where women connect to the channel as an informative and entertaining destination. We look forward to providing that same connection for women in Asia and beyond."

"We see a growing demand in Hong Kong for high quality female lifestyle entertainment programming and WE tv exactly fulfills this need," said Lee. "We are delighted to welcome WE tv, which further enriches now TV’s program lineup and demonstrates our commitment to continuously provide appealing content to our valued customers."

Today’s news represents the third global launch for WE tv, which reaches nearly 75 million homes in the United States, following its recent debut in Singapore and Korea.

WE tv is available on now TV at a promotional price of HK$35 per month. For subscription details, please contact now TV on (852) 2888 1888.

About PCCW Limited
PCCW Limited (SEHK:0008) is the holding company of HKT Group Holdings Limited (HKT), Hong Kong’s premier telecommunications provider and a world-class player in Information and Communications Technologies. PCCW also holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.

As the provider of Hong Kong’s first quadruple-play experience, PCCW/HKT offers a range of innovative media content and services across four platforms – fixed-line, broadband Internet access, TV and mobile. In addition, the Group meets the sophisticated needs of the local and international business community, while supporting network operators with cutting-edge technical services and handling large-scale IT outsourcing projects for public and private sector organizations. To learn more about PCCW and HKT, please visit www.pccw.com.

About now TV
now TV is one of the world’s largest commercial deployments of IPTV and Hong Kong’s largest pay-TV provider. It is delivered by PCCW Media Limited, an operating division of HKT Group Holdings Limited (HKT). HKT is a wholly-owned subsidiary of PCCW Limited and holds the PCCW Group’s telecoms services, media and IT solutions businesses. PCCW/HKT is Hong Kong’s premier telecommunications provider and a world-class player in Information and Communications Technologies.

now TV serves Hong Kong with more than 170 channels of local, Asian and international programming, including exclusive content such as coverage of the top Spanish soccer league La Liga for three seasons commencing 2009/10. In addition, now TV is both a leading producer of news, sports and infotainment programming and a provider of a wide range of interactive services. now TV can be enjoyed on PCCW eye2, a portable media center with an embedded now TV decoder, and select now TV content and interactive applications can also be accessed via the Group’s 3G mobile network and broadband service. To learn more about now TV, please visit www.now-tv.com.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media owns and operates some of the world’s most popular and award-winning entertainment brands, including AMC, IFC, Sundance Channel, WE tv, Wedding Central and IFC Entertainment (IFC Center, IFC Festival Direct, IFC Films, IFC In Theaters and IFC Productions). Additional information about Rainbow Media’s multiplatform brands is available at www.rainbow-media.com.

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