WE tv Notches Double-Digit Growth Versus Prior Year in Second Quarter Across Key Demos
NEW YORK, NY July 6, 2017 – WE tv announced today that it has marked another quarter of strong ratings growth, with double-digit increases for the second quarter of 2017 across key demos. Among adults 25-54, ratings increased 12% versus the same period last year, among women 25-54 and adults 18-49, ratings increased 10%, and among women 18-49 they increased 9% versus prior year. For the month of May, even without blockbuster “Mama June: From Not to Hot,” WE tv originals averaged 1 million total viewers and performed 42% higher compared to May 2016 on a Live+3 basis.
“2017 has already been an incredibly successful year for WE tv, with shows like ‘Braxton Family Values,’ as well as our ‘Marriage Boot Camp’ and ‘Growing Up Hip Hop’ franchises building on the momentum of blockbuster hit ‘Mama June: From Hot to Not,’” said Marc Juris, WE tv president. “Reality TV is more popular than ever before, and it’s amazing to see more and more viewers being drawn to the authentic personalities and compelling stories on WE tv.”
WE tv will debut limited-series “Bossip on WE tv” on Thursday, July 6th as well as highly-anticipated third season of “Growing Up Hip Hop” on Thursday, July 20. WE tv recently premiered season six of popular docuseries, “Kendra On Top,” on the heels of the finale of “Marriage Boot Camp: Reality Stars Family Edition.”
Source: Nielsen, Live+3. 2Q17 (2017-03-27 – 2017-06-25) vs 2Q16 (2016-03-28 – 2016-06-26). Prime M-Su 8p-11p.
About WE tv
With compelling, can’t miss unscripted shows, WE tv’s programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today’s digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., and its sister channels include AMC, BBC America, IFC and SundanceTV.