New Season Kicks-Off Online With Exclusive Web Series Hair Drama
New York, NY, December 4, 2007 – Building on the success of season one of WE tv's original series Hair Trauma, the network announced today that for season two, premiering Sunday, December 9th at 10 PM EST, they will be offering Hair Drama, an exclusive online series, complementing the network's content, featuring hairstylist to the stars, Ellin LaVar, who owns a family run hair salon in New York City. The six, half-hour episodes, on-air, of Hair Trauma captures all the highlights and lowlights of life in the hair business while the online Hair Drama series offers more footage and storylines that takes viewers deeper into the crazy, the zany, and the often unbelievable world of LaVar Hair Designs. Hair Drama can be seen at www.WEtv.com, starting now, with a new episode offered each week.
"WE tv is constantly developing new ways of interacting and engaging our audience beyond the linear network by creating complementary programming for our other platforms. With Hair Trauma, we saw the unique opportunity to expand the series online to deliver more behind-the-scenes footage from the exciting and stressful life of this stylist to the stars and her staff of characters," said Kim Martin, EVP and GM of WE tv. "WE tv continually expands and invests in its original programming in order to cater to the varied interests of our audience while also appealing to a large demographic of women with compelling, quality niche programs."
Hair Trauma takes family relationships bonding to a whole new level. Ellin LaVar is faced with juggling the many facets of her business and her demanding celebrity clients while working alongside her sister Kim and brother Jeff. Ellin's salon is only part of her empire; she also produces a hair care line in her name as well as travels to locations around the world to caterer to her celebrity clients. Ellin's roster of clients includes Oprah Winfrey, Donnatella Versace, Whitney Houston, Naomi Campbell, Missy Elliot, Iman, Mary J. Blige, Venus and Serena Williams, among others. According to LaVar, she treats all of her clients as stars. Between the blowouts, the cuts, missing hair pieces, clients with attitude, last minute surprise star arrivals and other hair-raising issues, there is never a dull moment in her shop, and viewers will relate as Ellin is driven crazy by her well-meaning, but often meddling, siblings.
Each episode of Hair Trauma is produced by Red Moxie.
About WE tv
WE tv is the content destination where women go to indulge their curiosity with quality unscripted programming from weddings to real life stories. With programs like the hit series "Bridezillas," unique movie packages including "Cinematherapy", topical specials, and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests. WE tv is a subsidiary of Rainbow Entertainment Services, and currently is seen in over 65 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.