Recently Launched We Go Bridal Initiative Contributes to Network Garnering Strongest 2Q07 in WE tv History
New York, NY, July 12, 2007 – WE tv announced today that June 2007 was the network's best month ever in W18-49 and W25-54 deliveries and its strongest second quarter in WE tv's history. The results are due in part to the network's recently launched initiative We Go Bridal which dramatically increased wedding content on the network, branded a special evening each week for wedding programming, and built an online portal of shared bridal content and information.
June to June, WE tv's W18-49 delivery up +27% and W25-54 delivery +15% in Prime. The Sunday 9p-1a WE Go Bridal block averaged +50% higher HH RTG (0.6 vs. 0.4), +71% higher W18-49 delivery (234K vs. 137K) and +76% higher W25-54 delivery (218K vs. 124K) compared to year ago.
2Q'07 was the strongest 2nd quarter for WE tv in W18-49 (65K) and W25-54 (65K) deliveries in Prime. Ranked among all ad-supported cable networks this quarter, WE tv was #6 in W18-49 VPVH and #3 in W25-54 VPVH in Prime. Original series was a contributor to the increased deliveries, especially in the younger W18-34 demo. Original series this quarter in Prime garnered higher deliveries across the W18-34 (+54%), W18-49 (+29%) and W25-54 (+18%) demos compared to 2Q06. 2Q07 Prime was the network's youngest quarter on record at 45.9 years, -5.7 years younger than 2Q'06.
In addition to record ratings for the month of June, the June 24th episode of Bridezillas garnered a 1.0 HH RTG, ranking it as the highest rated WE tv original or acquired series telecast on the network to-date, delivering the strongest HH & key demo deliveries in the network's history. The June 17th Bridezillas premiere ranked as the all time highest original series season premiere* in WE tv's history. As well, season 4 of Bridezillas is pacing to be the strongest season yet for the series at a 0.8 HH RTG with 343K W18-94 and 328K W25-54.
Source: Nielsen Media Research, Live Data; Prime M-Su 8p-11p (1) W18-49 (000) & W25-54 (000), WE tv June 2007 compared to all prior month performances (12/31/07/1/07) & 2Q'07 (04/02/07-07/01/07) compared to all prior 2nd quarters performances 2002 to-date; (2) June 2007 vs. June 2006 W18-49 (000), W25-54 (000) percent change; (3) Sunday 9p-1a, WE Go Bridal block 6/17/07-7/1/07 vs. 6/11/06-6/25/06, HH cvg Rating, W18-49 (000) & W25-54 (000); (4) 2Q'07 WE tv W18-49 and W25-54 VPVH ranked among all ad-supported cable networks; (5) WE tv original series 2Q'07 vs 2Q'06 W18-34 (000), W18-49 (000), W25-54 (000), female median age based on P2+ (5) Bridezillas Sunday 6/24/07 9p-10p compared to all telecasts (excludes movies) to-date on WE tv (12/31/01-7/01/07) HH cvg rating, W18+ (000), W18-49 (000), W25-54 (000); (6)Bridezillas season #4 premiere 6/17/07 9p-10p compared to all WE tv original series season premieres to-date (12/31/01-7/01/07) *ties with John Edward Cross Country premiere on 3/17/06 10p; (7) Bridezillas season 4 Sunday 9p (6/17/07-7/1/07) compared to prior season's of Bridezillas; Subject to qualifications upon request.
About WE tv
WE tv is the content destination where strong, confident women connect to fun, entertaining programming focused on pop culture, personal style and relationships. With quality original programming including the hit series "Bridezillas," unique movie packages like "Cinematherapy," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests. WE tv is a subsidiary of Rainbow Entertainment Services and is currently seen in more than 64 million homes.
About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through its IFC Entertainment division, Rainbow Media also owns and manages the following: IFC Films, a theatrical feature film distribution company; IFC First Take/IFC in Theaters, a day and date theatrical feature film/VOD initiative; the IFC Center in New York City; IFC Productions, a feature film production company; and IFC Entertainment, which owns and operates a film library. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company, and Rainbow Network Communications, its full service network programming origination and distribution company.