Network to Award Finished Home to Winner of "She House" Sweepstakes
JERICHO, NY, July 10, 2003 – Every woman wants the house of her dreams. In a television first, WE: WOMEN'S ENTERTAINMENT'S viewers will be able to vote on the design of the SHE HOUSE – a house designed entirely with a woman's interests in mind. The network is currently building the waterview property on Long Island's exclusive East End and will complete construction by late summer. The SHE HOUSE programming block is scheduled to premiere July 11, and in September the home will be awarded to one lucky WE viewer.
Every Friday beginning July 11 at 8:00 PM (ET/PT), host Peggy along with Keith, the SHE HOUSE Carpenter, will provide viewers with tips on home repair while commenting on that night's featured "home-themed" movie. The "SHE HOUSE CINEMA" block will include films like "The Money Pit," a comedy starring Tom Hanks and Shelley Long, which looks at home renovation gone awry. During a twelve-week period, WE will telecast updates from the construction site. When finished, the 2,500 square foot home will be awarded to the winner of the "She House" sweepstakes.
During the weekly SHE HOUSE programming block, three designers will present plans for a specific areas of the house. Viewers then vote for their choice on-line. With each vote, a viewer receives bonus entries into the sweepstakes to win the "She House." Three finalists will try their key in the door of the "She House" during the final telecast, airing September 26 – the person with the key that opens the door wins the home, complete with its appliances, furnishings, and accessories. Visitors to the website, www.we.tv can participate in SHE HOUSE voting, get easy decorating tips, and enter the sweepstakes every day through September 8 for a chance to win the home.
WE: WOMEN'S ENTERTAINMENT is a service of AMC Networks. WE gives women a chance to relax and a way to recharge through entertainment that connects them on an emotional level. WE features the largest collection of women's interest films, inspiring original series and topical specials. The network is currently available in over 52 million homes.