WE: Women’s Entertainment Goes “Behind The Red Door” With Elizabeth Arden Documentary In April

Exclusive Documentary to Air as Part of Month-Long Celebration
“The Fashion Spectacular”

JERICHO, NY, March 1, 2001 — The complex life of beauty maven Elizabeth Arden is brought to the small screen when WE: WOMEN’S ENTERTAINMENT airs the one-hour documentary ELIZABETH ARDEN: BEHIND THE RED DOOR, on Sunday, April 29, at 8:00PM/ET. The special will air as part of the network’s April event, THE FASHION SPECTACULAR, a month-long salute to fashion.

Chronicling Arden’s life from her humble beginnings in Canada, where she was known as Florence Nightingale Graham, to the time of her death in 1966, BEHIND THE RED DOOR documents the creative and often courageous maneuvers Arden made to achieve the highest level of success in the beauty industry. Through film reels, photographs and interviews with those who knew her best, the special will give an inside look into Arden’s rags-to-riches story.

A Canadian native, Arden fled from her destined life as a produce farmer at a young age. She learned the shrewd art of selling while flogging produce on the city markets. She soon began to experiment in creating beauty creams and parlayed her street smarts into the cosmetics industry. Equipped with immeasurable ambition she took her talents to New York City. Over the years, Arden held a series of odd jobs, but never lost focus. Before long, she partnered with Elizabeth Hubbard in the ownership of a beauty salon on Fifth Avenue, soon bought her out, and took on her first name. This was the first of many cunning business decisions that would brand the Arden empire.

Arden’s calculated business ways also translated into her personal life. She married a prominent banker and became an important figure in the world of equestrian sports. BEHIND THE RED DOOR will show the triumph of an unlikely heroin who changed the face of American women.

WE: WOMEN’S ENTERTAINMENT’S month-long salute to fashion in April is called “THE FASHION SPECTACULAR“. The programming event is comprised of original specials and documentaries, movies starring Hollywood’s most memorable fashion icons, as well as spotlights on today’s hottest designers and their creations.

WE: WOMEN’S ENTERTAINMENT is a service of AMC Networks which includes American Movie Classics, the premiere movie network featuring award-winning original productions and American Pop!, the first digital entertainment network to offer unified content for the web and digital cable platforms. WE: WOMEN’S ENTERTAINMENT features a mix of popular films, original series and topical specials all relating to women.


Annmarie Volz/Stephanie DeCanditis

Fenot Tekle/Lynn Weiss