JERICHO, NEW YORK, March 26, 2002 – WE: WOMEN'S ENTERTAINMENT presents APRIL IN PARIS, a multi-tiered marketing initiative and exclusive partnership with CVS® stores nationwide, it was announced today by Lee Heffernan, Senior Vice President, Marketing at the network. Skin care line RoC® and CVS® stores sponsor APRIL IN PARIS, which will award an all-expenses paid trip for two to Paris. The promotion will be supported in CVS® stores nationwide, on-line at CVS.com® and on WE: WOMEN'S ENTERTAINMENT throughout the month of April.
WE: WOMEN'S ENTERTAINMENT is a network of Rainbow Media Holdings, Inc. (NYSE:RMG), which owns and manages sports, news and entertainment programming services.
"The RoC® partnership demonstrates our ability to push product sales through all CVS® purchase outlets – in-store, on-line and through the Capital ExtraCare Club Membership – in a stream-lined cost-effective manner," commented Heffernan.
Beginning April 1, purchasers of RoC® products in over 2000 CVS® stores nationwide using their "CVS® ExtraCare" club card will be automatically entered into the sweepstakes to win a trip to Paris. Viewers can also enter by filling out entry forms at CVS® stores or through CVS.com®. Entry forms can be mailed to P.O. Box 13197, Bridgeport, CT 06673-31977. In addition to the in-store promotion, WE: WOMEN'S ENTERTAINMENT will purchase airtime in eight radio markets and RoC® merchandise will be given away to listeners.
On-air, a festival of French-inspired original programs and films will support WE: WOMEN'S ENTERTAINMENT'S APRIL IN PARIS promotion. Airing every Saturday night during the month of April, the on-air festival will feature films with celebrated actors including Juliette Binoche, Parker Posey, Jason Lee, Brook Shields, William Hurt, Jo Beth Williams and many more. In addition, the network will also air French-themed episodes of the travel series Style World hosted by actress/model Rachel Hunter. WE: WOMEN'S ENTERTAINMENT will salute two of France's greatest exports when the network uncorks the history of bubbly with the documentary "Champagne" and presents a biography profile of actress Catherine Deneuve.
WE: WOMEN'S ENTERTAINMENT is a service of AMC NETWORKS. WE: WOMEN'S ENTERTAINMENT gives women a chance to relax and a way to recharge through entertainment that connects them on an emotional level. WE: WOMEN'S ENTERTAINMENT features the largest collection of women's interest films, inspiring original series and topical specials. The network currently has 45 million subscribers.
A subsidiary of Cablevision Systems Corporation (NYSE:CVC) and NBC, Rainbow Media Holdings, Inc. manages Bravo, The Independent Film Channel, American Movie Classics, WE: Women's Entertainment, MuchMusic USA, Rainbow Sports, News 12 Networks and MetroChannels as well as the Rainbow Advertising Sales Corporation and Rainbow Network Communications. In addition, Rainbow is a fifty-percent partner in FOX Sports Net. Metro-Goldwyn-Mayer Inc. (NYSE:MGM) owns a 20 percent stake in four of Rainbow's national networks – AMC, Bravo, IFC and WE: Women's Entertainment. A new series of Cablevision common stock – Rainbow Media Group tracking stock (NYSE:RMG) – began trading on the NYSE on March 30th. The assets that comprise Rainbow Media Group tracking stock include: Rainbow's five national networks, the company's interest in the national service FOX Sports Net, and Rainbow's 5 regional sports channels outside of the New York market, and Rainbow Network Communications.